Share Snuggles App For
JellyCat
Designed and developed a loyalty-driven mobile app prototype for Jellycat, building a community around plushie collectors.
About Jellycat
Founded in London in 1999, Jellycat is a premium plush toy brand known for its luxuriously soft, whimsical designs. Over the years, it has become a global lifestyle brand, especially popular among Millennials and Gen Z who collect plushies not only as toys, but also as self-care essentials, home décor, and gifts.
Competitors like Squishmallows, Aurora, and Gund had already tapped into the collector’s mindset by offering exclusives and community engagement. Jellycat’s challenge was to go beyond seasonal drops and pop-up events, and build a loyalty + retention strategy that kept collectors engaged long after the first purchase
Interactive Presentation Deck
Navigate through the full Jellycat strategy, from research to creative storytelling, one slide at a time.
Digital Magazine Experience
Flip through an immersive Jellycat magazine that brings the “Snuggle Share” story to life, page by page.
Clickable App Prototype!
Explore the interactive “Snuggle Share” prototype, where playfulness meets purpose in a seamless user journey.
Click 'Next' or 'Skip' to start the app 👉🏻
AI-Powered Video Campaign
This campaign was entirely AI-driven, from concept to copy to final video. The goal was to test how generative tools can craft persuasive storytelling while maintaining brand authenticity and emotional appeal.