A marketing presentation exploring how Madison Reed disrupted the haircare industry through authenticity, innovation, and a data-driven omnichannel strategy.
About the Case
Madison Reed, a U.S.-based hair color brand, redefined at-home haircare by merging salon-quality products with tech-enabled personalization. This project examines how Madison Reed positioned itself as a modern beauty-tech brand, using data, trust, and empowerment to challenge legacy competitors like L’Oréal and Clairol.
My Approach
In this project, I explored how Madison Reed’s marketing strategy balances authentic storytelling with technological precision. I analyzed its brand positioning, omni-channel growth, and loyalty framework to understand how it built an emotional connection while scaling efficiently.
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Brand Purpose as Positioning: Redefining beauty around confidence, inclusivity, and trust.
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Technology-Led Personalization: Using online quizzes and data to recommend tailored hair color solutions.
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Omnichannel Expansion: Blending e-commerce, mobile apps, and in-store Color Bars for a unified experience.
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Community Empowerment: Building long-term loyalty through authentic engagement and transparency.
Case Slides
Madison Reed combines purpose with personalization, proving that empathy, data, and technology can coexist beautifully in modern marketing.
Strategic Highlights
Madison Reed’s strategy is a blend of purpose-driven branding and data-backed innovation, bridging the emotional and analytical sides of marketing.
Empowering women to embrace their beauty through honest communication and ethical products.
Online shade matching and AI quizzes enhance confidence and reduce purchase friction.
Seamless customer journey between digital ordering, in-store salons, and subscription systems.
Founder's mission-driven narrative and transparent tone foster genuine customer loyalty.
“Madison Reed reminded me that technology should enhance emotion, not replace it. Real beauty lies in connection, confidence, and care.”
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